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C.R. Barger & Sons, Inc. (A)
Hess, Edward D.; Modica, Shizuka; Barger, EdCaso DARDEN-ENT-0106-EIniciativa emprendedoraC.R. Barger & Sons, Inc., (Barger) operated two businesses: It installed gas, water, and sewer lines, and it manufactured and sold precast-concrete septic tanks. In 2002, after 35 years as a local supplier of septic tanks, this end of the business had reached a plateau. Barger did not have a distinctive brand or product, and its sales were limited primarily to East Tennessee. Barger was on the verge of closing down its septic-tank business when, ...Desde 8,20 €
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Raksul
Kominers, Scott Duke; Kotosaka, Masahiro; Sato, Nobuo; Kanno, AkikoCaso HBS-819115-EIniciativa emprendedoraRaksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the o...Desde 8,20 €
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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Artículo ART-3098Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Desde 8,20 €
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Marketplace Design
Kominers, Scott DukeNota del Instructor HBS-821068-EConocimiento y comunicaciónDesde 0,00 €
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Halliday's OASIS
Kominers, Scott Duke; Tempest Keller, NicoleCaso HBS-819106-EIniciativa emprendedoraWade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.Desde 8,20 €
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Updating Dating
Eisenmann, Thomas R.; Kominers, Scott Duke; Lam, AlanCaso HBS-818052-EIniciativa emprendedoraTo identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate.Desde 8,20 €
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Caso HBS-820715-EIniciativa emprendedoraAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineDesde 5,74 €
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Feeding America (B)
Kominers, Scott Duke; Lam, AlanCaso HBS-818131-EIniciativa emprendedoraThis case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market, and evaluates the importance of different design components in making the marketplace efficient and fair for all participants.Desde 5,74 €
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Cadre
Eisenmann, Thomas R.; Kominers, Scott Duke; Lane, DavidCaso HBS-818058-EIniciativa emprendedoraLate in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for CRE equity investors. Cadre was a pioneering New York City-based startup, offering investors equity in individual commercial real estate properties that its investment team had sourced and vetted. Traditional private equity (PE) funds required ...Desde 8,20 €
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Lunchclub: Algorithmic Networking
Kominers, Scott Duke; Gonzalez, GeorgeCaso HBS-820051-EIniciativa emprendedoraAlgorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace strategy, and determine whether the company should continue to focus on its current use cases and geographical hubs or expand the platform's scale and scope. And while Lunchclub unlocks ...Desde 8,20 €