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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Caso DPO-103-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Desde 8,20 €
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Warren E. Buffett, 2008
Allayannis, George (Yiorgos)Caso DARDEN-F-1550-EFinanzasIn January 2008, in the midst of the subprime-mortgage crisis, Warren Buffett is looking for good investment opportunities for his almost $50 billion in cash. As usual, he has been patient and careful in identifying the right opportunities; however, the amount of cash in his company has grown considerably, and with so much cash sitting idle, returns could suffer. This case can be used to pursue several objectives: (1) to showcase Warren Buffett’s...Desde 8,20 €
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Warren E. Buffett, 2008 - Teaching Note
Allayannis, George (Yiorgos)Nota del Instructor DARDEN-F-1550TN-EFinanzasTeaching note for product F-1550Desde 0,00 €
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A Question of Credibility
Leggett, Brian O'ConnorCaso DPO-5-ELiderazgo y Dirección de personasThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Desde 8,20 €
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Mr. Smith Goes to Washington
Leggett, Brian O'ConnorCaso DPO-70-ELiderazgo y Dirección de personasFrank Capra's Oscar-winning film Mr. Smith Goes to Washington, made over sixty-five years ago, is one of the great classics of the film world. Like all great classics, whether on screen or in print, it is the underlying theme that gives it its longevity. It is not the actors, the special effects, the music or even the story that makes it special. It is special because it raises an issue that bothers us all: It is about integrity in politics; it i...Desde 8,20 €
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A Case about Integrity: Scent of a Woman
Leggett, Brian O'ConnorCaso DPO-71-ELiderazgo y Dirección de personasWatching an Al Pacino film is always an exhilarating experience. In his Oscar-winning film "Scent of a Woman", Al Pacino, playing the part of a blind, retired US army colonel, turns up at the school of his newly found friend to support him during a school disciplinary hearing. The colonel, obviously a man who has courted fame but has been far from honest in his dealings, comes to help a kid he has only met a few days before. So why the sudden cha...Desde 8,20 €
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCaso DPO-136-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personas: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Desde 8,20 €
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCaso DPO-127-ELiderazgo y Dirección de personas, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Desde 8,20 €
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Profile of a Negotiator: Lyndon Johnson: 36th President of the United States
Leggett, Brian O'ConnorCaso DPO-128-ELiderazgo y Dirección de personasThe quote ¿Come now, and let us reason together¿ comes from Isaiah 1:18 and perhaps best sums up what we can describe as Lyndon B. Johnson¿s own very special interpersonal communication style. It was about negotiating or reasoning together. The ability to use the language of negotiation is of great benefit to everyone and, more especially, to those in business and politics. It is a set of skills and attitudes that differ from those needed by the ...Desde 8,20 €
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCaso DPO-109-ELiderazgo y Dirección de personasAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Desde 8,20 €