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UnbeLEAFable Snacks
Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; White, JohnCaso DARDEN-M-0911-EMarketingIn this case a business school student, Kate Maxwell, must decide whether to accept a job offer in wealth management or pursue her dream of building her own company around healthy gummy snacks for children. Because Maxwell’s gummies rely on high-quality, fresh ingredients that are more expensive than those used in similar gummy snacks, they would have to carry a hefty price premium in the marketplace to be viable. Could this new brand concept cre...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0483-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Desde 5,74 €
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCaso DARDEN-E-0488-EÉtica empresarial y Responsabilidad Social CorporativaThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Desde 8,20 €
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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Caso DARDEN-S-0393-EDirección estratégicaIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Desde 8,20 €
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Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCaso DARDEN-E-0492-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that i...Desde 8,20 €
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Looking for the Fast Break: The WNBA Nears a Quarter Century
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCaso DARDEN-E-0491-EÉtica empresarial y Responsabilidad Social CorporativaIn 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as well as with their international play, which was necessary to bring in additional income but often had adverse effects on both their health and the league's schedule. There were also labor issues, as the league negotiated a collective bargaining agreeme...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (A)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0482-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case details the situation surrounding longtime USA Gymnastics team doctor Larry Nassar's abuse of athletes from the standpoint of someone who must decide whether and how best to intervene. In 2015, Megan Peterson, an elite gymnastics coach, has accidentally overheard a troubling conversation about Nassar between the athlete she directly supports, Janet Smith, and a teammate. After helping Smith feel safe ...Desde 8,20 €
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Nike: Retaining Talent and Managing a Brand
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Guimaraes, Raphael A.Caso DARDEN-E-0485-EÉtica empresarial y Responsabilidad Social CorporativaIn 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken place over the past several years, varied, but several prominent departing female athletes had accused Nike of bad practices when athletes became pregnant. Track and field star Allyson Felix, in a New York Times op-ed, described how Nike wanted to pay he...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €