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Airtel y el sector de telefonía móvil
Canals, Jordi; Bardolet Urgellès, DavidCaso ASE-387EconomíaDesde 8,20 €
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Basics of statistics
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierNota técnica ADN-256-EAnálisis de decisiones, EconomíaThis technical note reviews the most basic concepts of statistics. Some measures of centrality (mean and median) are introduced, along with the most commonly used measures of variability (variance, standard deviation and range). The note is intended for students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Desde 8,20 €
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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCaso ASE-386-EEconomíaThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Desde 8,20 €
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Diversity in top management teams
Rodríguez-Lluesma, Carlos; Martín, Miguel; Elvira, MartaNota técnica DPON-149-ELiderazgo y Dirección de personasThe concept of "diversity" enjoys a good reputation, in general, but almost all of us have heard opinions such as "Years and years of attending awareness and social inclusion seminars, and the bottom line has not increased by a penny" or "They said the solutions would be better, but I still work the same and the innovation has been the same". Academia supports this discrepancy between the theory sought in the business world and the practical real...Desde 8,20 €
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El liderazgo de los millennials en Microsoft (A): Una generación entre otras generaciones
Stein, Guido; Martín, MiguelCaso DPO-417Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónEste caso comienza con la marcha de Rocío, una de las personas por las que Microsoft estaba apostando para desarrollar el futuro inmediato de la compañía. Ana, directora de la Unidad de Grandes Cuentas y Partners de Microsoft Ibérica y Luisa, directora de Recursos Humanos no dan crédito de lo que estaba sucediendo. Rocío tenía 26 años, era ingeniera de Telecomunicaciones e integrante del programa de jóvenes altos potenciales MACH, del que formaba...Desde 8,20 €
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The Leadership of Millennials at Microsoft (A): One generation amongst others (Portuguese Version, Brazil)
Stein, Guido; Martín, MiguelCaso DPO-417-PBInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónThis case opened with the departure of Rocío, one of the people Microsoft was counting on to develop the company's immediate future. Ana, the Director of the Major Accounts and Partners Unit at Microsoft Ibérica, and Luisa, the Human Resources Director, couldn't believe what was happening. Rocío was 26 years old, a telecommunications engineer and a member of the MACH program, the Microsoft Academy for College Hires, which included 17 other promis...Desde 8,20 €