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El liderazgo de los millennials en Microsoft (A): Una generación entre otras generaciones

By Stein, Guido / Martín, Miguel

Innovation and Change Leadership and People Management Information Technologies

Este caso comienza con la marcha de Rocío, una de las personas por las que Microsoft estaba apostando para desarrollar el futuro inmediato de la compañía. Ana, directora de la Unidad de Grandes Cuentas y Partners de Microsoft Ibérica y Luisa, directora de Recursos Humanos no dan crédito de lo que estaba sucediendo. Rocío tenía 26 años, era ingeniera de Telecomunicaciones e integrante del programa de jóvenes altos potenciales MACH, del que formaban parte otros 17 jóvenes millennials. Acababa de volver de un curso de formación de dos semanas en la Central de Redmond, algo considerado muy especial en Microsoft.

Collection: IESE (España)

Ref: DPO-417

Format: PDF

Number of pages: 18

Publication Date: Sep 5, 2017

Language: Spanish, English, Portuguese Portugal

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Description

Year: 2017

Geographic Setting: España

Industry Setting: Consultoría y despachos profesionales

Learning Objective

El objetivo de este caso es ver las relaciones existentes entre las generaciones más jóvenes que se incorporan a las empresas y las generaciones ya establecidas. Mientras que los millennials suponen el 34% de la fuerza laboral americana, las estructuras y políticas laborales se encuentran adaptadas a generaciones anteriores, lo que se transforma en conflicto entre las generaciones y pérdida de motivación por parte de los millennials.

El liderazgo de los millennials en Microsoft (A): Una generación entre otras generaciones

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El liderazgo de los millennials en Microsoft (A): Una generación entre otras generaciones

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