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The Chad-Cameroon Petroleum Development and Pipeline Project (E)
Esty, Benjamin C.; Sesia, AldoCaso HBS-209082-EFinanzasDesde 5,74 €
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Vereinigung Hamburger Schiffsmakler und Schiffsagenten e. V. (VHSS): Valuing Ships, Teaching Note
Esty, Benjamin C.; Sheen, AlbertNota del Instructor HBS-211009-EFinanzasTeaching Note for 210058.Desde 0,00 €
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Macsa: la venta de proyectos
García Pont, Carlos; Rocha e Oliveira, PauloCaso M-1287MarketingLa fuerza de ventas de MACSA ha sido exitosa en la venta de impresoras, lásers y máquinas de etiquetado durante décadas. La reciente incorporación de proyectos en la oferta de la empresa requiere una nueva estrategia de ventas. Este caso trata los desafíos a que se enfrentan los directivos de la empresa en la elaboración e implementación de esta nueva estrategia.Desde 8,20 €
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239-EConocimiento y comunicación, Marketing, Tecnologías de la informaciónGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Desde 8,20 €
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosNota técnica MN-370-EMarketing, Tecnologías de la informaciónIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Desde 8,20 €
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Graphic Packaging: Project Cowboy (A, B, C, & D), Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-223087-EFinanzasTeaching note to cases 223009, 223066, 223068, and 223086.Desde 0,00 €
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Supply Chain Finance at Procter & Gamble, Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-217015-EFinanzasTeaching note for case 216039.Desde 0,00 €
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Generating Higher Value at IBM (B)
Esty, Benjamin C.; Mayfield, E. ScottCaso HBS-215059-EFinanzasThis case updates the events in "Generating Higher Value at IBM (A)," HBS case 215-058.Desde 5,74 €
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Creating the First Public Law Firm: The IPO of Slater & Gordon Limited, Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-213027-EFinanzasTeaching Note for 213019.Desde 0,00 €
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Canadian Pacific's Bid for Norfolk Southern, Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-218035-EFinanzasTeaching note for case 216057.Desde 0,00 €