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Corporate Strategy (DGN-530-E)
García Pont, Carlos; Ricart, Joan EnricNota técnica DGN-530-EDirección estratégica, Liderazgo y Dirección de personasDesde 8,20 €
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Habitat for Humanity International in South Africa, Teaching Note
Segel, Arthur I; Retsinas, Nicolas P.Nota del Instructor HBS-207014-EFinanzasTeaching Note to (207-016).Desde 0,00 €
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Affordable Housing and Low Income Housing Tax Credits in the United States
Segel, Arthur I; Retsinas, Nicolas P.Caso HBS-214107-EEconomíaThis background note explores the basic themes surrounding the government's approach to providing housing: namely its shift from a supplier and builder of affordable housing to an approach that focuses on demand-side solutions and indirect subsidies to private developers. In addition to a shift from supply-based to demand-based solutions, there is an on-going debate about whether to provide people-based or place-based solutions. The above shift a...Desde 8,20 €
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The Big Easy, Not So Easy
Retsinas, Nicolas P.; Segel, Arthur I; Creo, BenCaso HBS-208068-EFinanzasEnterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans, and if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how Enterprise has a number of environmental, contractual, reputational, and legal risks to overcome in making the project a success. Given these risks, Enterprise is unsure whether to rebui...Desde 8,20 €
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Hotel Ivory
Segel, Arthur I; Retsinas, Nicolas P.; Lo, JonathanCaso HBS-213050-EFinanzasCheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently-owned hotel, on the Ivory Coast. However, he has had trouble raising money for the investment beyond friends and family. Through contacts in the private equity industry, he has one last opportunity to pitch the deal to Asdar Capital. If unsuccessful, the time on Sanankoua's exclusivity agreement with the owners will run out.Desde 8,20 €
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Macsa: la venta de proyectos
García Pont, Carlos; Rocha e Oliveira, PauloCaso M-1287MarketingLa fuerza de ventas de MACSA ha sido exitosa en la venta de impresoras, lásers y máquinas de etiquetado durante décadas. La reciente incorporación de proyectos en la oferta de la empresa requiere una nueva estrategia de ventas. Este caso trata los desafíos a que se enfrentan los directivos de la empresa en la elaboración e implementación de esta nueva estrategia.Desde 8,20 €
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Kibera and the Kenya Slum Upgrading Project (B)
Segel, Arthur I; Retsinas, Nicolas P.; Diaz, Marc; Shepherd, JohnCaso HBS-207018-EEconomíaSupplements the (A) case.Desde 5,74 €
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Kibera and the Kenya Slum Upgrading Project (A)
Segel, Arthur I; Retsinas, Nicolas P.; Diaz, Marc; Shepherd, JohnCaso HBS-207017-EEconomíaKenya's Minister of Housing faces tremendous pressures in dealing with the pervasive housing troubles in his country. Kibera is the largest slum in Africa and home to over 800,000 residents, yet only measures two square kilometers, roughly half the size of Manhattan's Central Park. Most homes are single-story structures and the density is 3,000 persons per hectare (compared to 43 in London, 100 in New York City, and 143 in Tokyo), making this one...Desde 8,20 €
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239-EConocimiento y comunicación, Marketing, Tecnologías de la informaciónGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Desde 8,20 €
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosNota técnica MN-370-EMarketing, Tecnologías de la informaciónIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Desde 8,20 €