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Corporate Strategy (DGN-530-E)
García Pont, Carlos; Ricart, Joan EnricNota técnica DGN-530-EDirección estratégica, Liderazgo y Dirección de personasDesde 8,20 €
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Macsa: la venta de proyectos
García Pont, Carlos; Rocha e Oliveira, PauloCaso M-1287MarketingLa fuerza de ventas de MACSA ha sido exitosa en la venta de impresoras, lásers y máquinas de etiquetado durante décadas. La reciente incorporación de proyectos en la oferta de la empresa requiere una nueva estrategia de ventas. Este caso trata los desafíos a que se enfrentan los directivos de la empresa en la elaboración e implementación de esta nueva estrategia.Desde 8,20 €
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239-EConocimiento y comunicación, Marketing, Tecnologías de la informaciónGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Desde 8,20 €
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosNota técnica MN-370-EMarketing, Tecnologías de la informaciónIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Desde 8,20 €
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LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2440-EContabilidad y controlThis case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Products, Ltd. (LOPP), a Canadian company that designs, manufactures, and installs outdoor play equipment, are faced with a decision pertaining to whether LOPP should outsource the company’s back-office information technology enabled services (IT-ES) f...Desde 8,20 €
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The "What If" Effects of an Income Tax Rate Change: A Deferred Tax Focus
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2448-EContabilidad y controlA change in the corporate US federal income tax rate necessitates an adjustment to a company’s balance sheet deferred tax account. Stephanie Allen has been tasked with determining the projected effects of several “what if” changes in the corporate income tax rate on her employer’s (Software for Seniors, Corp.) and a peer’s DuPont ratios and earnings per share performance measures. This general experience-based case uses data created by the autho...Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision
Simko, Paul J.; Haskins, Mark E.Caso DARDEN-C-2406-EContabilidad y controlThe COO for Sonvilier Pen, an elite manufacturer of high-quality ballpoint and fountain pens, had gotten a proposal to outsource two pen components to Li Manufacturing, a specialist in the molding and production of intricate metals, located in southeastern China. The proposal was intriguing, but there were a number of factors for the COO to consider before making a decision.Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision - Teaching Note
Simko, Paul J.; Haskins, Mark E.Nota del Instructor DARDEN-C-2406TN-EContabilidad y controlTeaching Note of product C-2406Desde 0,00 €
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Google AdWords: desarrollo y crecimiento del mercado español
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239Conocimiento y comunicación, Marketing, Tecnologías de la informaciónLa empresa Google es el proveedor de espacio publicitario con mayor volumen de ventas del mundo. Su producto estrella son los enlaces patrocinados en las páginas de resultados de las búsquedas, a pesar de la dificultad que tiene sacarles el máximo partido. Estos enlaces se comercializa básicamente a través del sitio web Google Adwords, con el apoyo de una fuerza de ventas. El reto que afronta esta organización comercial es complejo, ¿cómo empujar...Desde 8,20 €
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Market Orientation
García Pont, Carlos; Rocha e Oliveira, PauloNota técnica MN-371-EMarketingThe purpose of this technical note is to define the concept of market orientation, demonstrate the advantages and characteristics of a market-oriented company and propose some ideas to help companies develop their market orientation. Market orientation is one of the central concepts in marketing literature. It gives companies a competitive edge by helping them understand and respond to market demands effectively, enhancing the awareness of the c...Desde 8,20 €