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M-Pesa - Mobile Banking in Kenya
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-ZHInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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Zinio: hincándole el "byte" al papel (condensado)
Mitchell, Jordan; Nueno, José Luis; Villanueva, JulianCaso M-1222MarketingA finales del verano de 2006, Raúl Suárez, director general de Zinio España, conversaba con Joan Solà, consejero delegado de AccesoGroup, sobre cómo podrían hacer de Zinio un negocio viable y rentable en España. Como consejero delegado de AccesoGroup (una prominente empresa de seguimiento y análisis de medios de comunicación que operaba en España), Solà había firmado un acuerdo de franquicia con Zinio Systems, Inc. de San Francisco, California, a...Desde 8,20 €
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCaso DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Desde 8,20 €
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Triumph: comercializando acero británico (A)
Mitchell, Jordan; Villanueva, Julian; Iniesta, FranciscoCaso M-1217MarketingA principios de 2007, Tue Mantoni, director comercial de Triumph, abrió su Financial Times y leyó: "Triumph, el fabricante de las emblemáticas motocicletas británicas, ha aumentado sus ventas gracias en parte a los moteros renacidos, clientes mayores que intentan recuperar el espíritu despreocupado de su juventud" . Las ventas de unidades de Triumph se habían incrementado un 18,3%, de 31.600 en 2005 a 37.400 en 2006 . En los cinco últimos años, l...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCaso M-1221-EMarketing, Servicios y operacionesLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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Triumph: Marketing British Steel (A)
Mitchell, Jordan; Villanueva, Julian; Iniesta, FranciscoCaso M-1217-EMarketingIn early 2007, Tue Mantoni, commercial director for Triumph, opened up the Financial Times, and read: "Triumph, the manufacturer of iconic British motorcycles, has raised sales thanks partly to "Born-again bikers" - older customers trying to recapture the carefree spirit of their youth. Triumph's unit sales had increased by 18.3% growing from 31,600 units in 2005 to 37,400 units in 2006. Over the past five years, the company's sales had grown at...Desde 8,20 €