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Zinio: hincándole el "byte" al papel (condensado)

By Mitchell, Jordan / Nueno, José Luis / Villanueva, Julian

Marketing

A finales del verano de 2006, Raúl Suárez, director general de Zinio España, conversaba con Joan Solà, consejero delegado de AccesoGroup, sobre cómo podrían hacer de Zinio un negocio viable y rentable en España. Como consejero delegado de AccesoGroup (una prominente empresa de seguimiento y análisis de medios de comunicación que operaba en España), Solà había firmado un acuerdo de franquicia con Zinio Systems, Inc. de San Francisco, California, a mediados de 2005 para comercializar Zinio en España.

Collection: IESE (España)

Ref: M-1222

Format: PDF

Number of pages: 23

Publication Date: Feb 10, 2011

Language: Spanish, English

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Description

Year: 2006

Geographic Setting: España

Zinio: hincándole el "byte" al papel (condensado)

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Zinio: hincándole el "byte" al papel (condensado)

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Zinio: hincándole el "byte" al papel (condensado)

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