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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Nota del Instructor HBS-514108-EMarketingTeaching Note for 514059.Desde 0,00 €
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Artículo ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Desde 8,20 €
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Is the U.S. Market Cheap or Expensive
Estrada, JavierCaso F-917-EFinanzasKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Desde 8,20 €
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Hilton Hotels, Corp.
Estrada, JavierCaso F-711-EFinanzasThis is an introductoy case to the issue of company valuation. It introduces two rather-simple models, such as the dividend-valuation model and the use of P/E ratios. The pros and cons of the differrent versions of these models are analyzed and discussed. Ideal for an introduccion to stock princing early in a Corporate Finance course.Desde 8,20 €
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Warner-Lambert Ireland: Niconil (Spanish Version)
Quelch, John A.; Smith, Susan P.Caso HBS-516S02MarketingEl director de marketing de la filial irlandesa de Warner-Lambert está completando el plan de marketing para el lanzamiento de Niconil, un parche transdérmico de la piel para facilitar el abandono del hábito de fumar.Desde 8,20 €
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How to Market in a Downturn
Quelch, John A.; Jocz, Katherine E.Artículo HBS-R0904D-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as...Desde 8,20 €
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Google in China (A)
Quelch, John A.; Jocz, Katherine E.Caso HBS-510071-EDirección estratégicaIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Desde 8,20 €
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Artículo ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Desde 8,20 €
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Google in China (A) (Spanish version)
Quelch, John A.; Jocz, Katherine E.Caso HBS-510S21Dirección estratégicaIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Desde 8,20 €