Six Ways Marketing Can Change the World

By Jocz, Katherine E. / Quelch, John A.

Marketing

The erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.

Collection: IESE (España)

Ref: ART-1540-E

Format: PDF

Number of pages: 8

Publication Date: Sep 1, 2009

Language: English, Spanish

Description

Geographic Setting: Spain; China; United States

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