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Six Ways Marketing Can Change the World

Reference: ART-1540-E
Number of pages: 8
Geographic Setting: Spain; China; United States
Publication Date: Sep 1, 2009
Source: IESE (España)
Type of Document: Article

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Description

The erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.