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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Opinno: Steering the next growth stage of an innovation consultancy
Tatge, Larisa; Bria, Vittoria E.; Prats, Mª JuliaCaso E-236-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasIn 2008, the week that Lehman Brothers collapsed, Pedro Moneo launched the venture Opinno with the goal of changing the way the world of business consultancies worked. His idea was to create a business model in which technology experts, based all over the world, could contribute their knowledge to create optimal solutions for clients. While many consultancies relied on expert networks, Pedro's vision centered on the network itself, and subsequen...Desde 8,20 €
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCaso HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Desde 8,20 €
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Forbind Systems (B): The Way Forward... Back to Business
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11-EIniciativa emprendedora, Innovación y cambioThis case B about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part illustrated the decisions the CEO took with regard to strategy, business model, financing,...Desde 8,20 €
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Desde 8,20 €
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelNota del Instructor HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Desde 0,00 €
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ISS Spain. La máquina integradora (B)
Agulles, Remei; Prats, Mª JuliaCaso E-133Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasEl director de país de ISS Spain, Joaquim Borràs, recordaba cómo el equipo de ISS Spain decidió en 2004 comprar la empresa de limpieza UNICA, además de Alitecnic, que operaba en las áreas de servicios de control de plagas e higiene medioambiental. De 1999 a 2004, la filial había pasado de 1 a 9.160 empleados por medio de 18 adquisiciones. La empresa tenía un crecimiento orgánico del 7% y unos ingresos de 132 millones de euros, y estaba sólidament...Desde 5,74 €