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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipNota del Instructor PT-64-EInnovación y cambio, Servicios y operacionesThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Desde 0,00 €
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCaso OIT-26-EInnovación y cambio, Servicios y operacionesThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
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Procurement and Outsourcing
Moscoso, Philip; Lago, AlejandroNota técnica PN-499-EDirección estratégica, Servicios y operacionesEvery firm at some point is faced with a fundamental question: What resources and which activities in the value chain should be supplied in-house? In short, it is the well-known dilemma of "make or buy." This note presents managers with a summary of the keys and opportunities of outsourcing and procurement in order to help them transform these activities into sources of competitive advantage for their companies.Desde 8,20 €
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Allianz: The Iberian Project
Lago, Alejandro; Moscoso, PhilipCaso P-1107-EInnovación y cambio, Liderazgo y Dirección de personas, Servicios y operacionesIn December 2007, the Allianz Group created a special taskforce to study the possible integration of the subsidiaries in Spain and Portugal. The different alternatives to be analyzed ranged from a complete merger of the two companies to sharing only some key back-office operations. Although companies in both countries had similar products and structures, their operational philosophies were rather different, since Spain had decentralized many acti...Desde 8,20 €
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Operational Innovation: Source of Competitive Advantage
Moscoso, PhilipNota técnica PN-438-EServicios y operacionesOperational innovation - not merely continuous improvement - entails the creation of completely new forms of operation, including order management, production and customer service. These innovations, which effect radical improvement in operations, help us put our competitors against the ropes.Desde 8,20 €
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Bally AG: The DOT project (A)
Sabrià, Frederic; Moscoso, PhilipCaso P-1053-EServicios y operacionesThe case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.Desde 8,20 €
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Netflix: Business and Operations Model
Moscoso, PhilipEjercicio PE-73-EServicios y operaciones, Tecnologías de la informaciónThis exercise breaks down the Netflix model (with special emphasis on its business model) to understand the keys to its success, but also possible future risks.Desde 8,20 €
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Metro Bank: The British Banking Revolution Begins
Lago, Alejandro; Moscoso, PhilipCaso P-1112-EDirección estratégica, Finanzas, Servicios y operacionesVernon W. Hill has created quite a unique bank fully focused on delivering great customer service. Previously, in the United States, his approach has been highly successful. The question is: will he be able to replicate the success in the U.K. and lead to a banking revolution? But to answer this question, one first has to fully understand what the business model is all about.Desde 8,20 €
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Bally AG: The DOT project (B)
Sabrià, Frederic; Moscoso, PhilipCaso P-1054-EServicios y operacionesAfter analyzing the problems described in case A, case B presents various possible solutions.Desde 5,74 €