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    Bally AG: The DOT project (A)

    Sabrià, Frederic ; Moscoso, Philip

    English , Spanish

    • Reference: P-1053-E

    • Year: 2000

    • Number of pages: 19

    • Geographic Setting: Suiza

    • Publication Date: Dec 17, 2002

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    The case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.

    Learning Objective

    Analying and improving the supply chain.

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    Keywords

    Logistics Supply Chain