Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCaso M-1263-EDirección estratégica, Innovación y cambio, MarketingThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Desde 8,20 €
-
Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCaso M-1262-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioAlbert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to c...Desde 8,20 €
-
sita murt/
Nueno, José Luis; Rodríguez, SilviaCaso M-1261-EIniciativa emprendedora, Innovación y cambio, MarketingThe case describes the transformation that sita murt/ and fourth generation owners have implemented in the family business, allowing the company to transition from a business based on a product to one based on a designer, and then to a prestige brand. To accomplish this they first outsourced manufacturing, then took it abroad, turning sita murt/ into a company focused on design and marketing expertise, forming a network of stores in retail store ...Desde 8,20 €
-
TRIPICTURES: Facing the End of the Digital Transition
Rodríguez, Silvia; Nueno, José LuisCaso M-1296-EDirección estratégica, Innovación y cambio, MarketingTRIPICTURES, in its role as an independent film distributor, was facing the challenges resulting from the surge of digital cinema, with the emergence of a new player in the value chain ("integrators"), recent changes regarding exploitation channels and the simultaneous release of movies, the rise of the electronic channel, and the demands of an empowered consumer who, thanks to the digital explosion, had access to a wider offering. What steps sho...Desde 8,20 €
-
Bodegas Torres: Reinventing Wine
Nueno, José Luis; Rodríguez, SilviaCaso M-1313-EDirección estratégica, MarketingAfter several years of research, in August 2008 Bodegas Torres announced the launch of Natureo, its first alcohol-free wine. Made from an aromatic white wine, which was fermented for two weeks, it underwent a dealcoholization process through purely physical methods using the system known as "spinning cone column" (SCC). The Muscat variety of grape was selected for the new wine, grown in the Torres family's Can Gomà estate on the northern boundary...Desde 8,20 €
-
Aje: Selling Drinks to the Base of the Pyramid
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCaso M-1254-EMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Desde 8,20 €
-
The End of Low Cost Fundamentalism
Rodríguez, Silvia; Nueno, José LuisCaso M-1267-EMarketingOn September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability ...Desde 8,20 €
-
Carmina Shoemaker: Back to the Future of Luxury
Rodríguez, Silvia; Nueno, José LuisCaso M-1332-EIniciativa emprendedora, Innovación y cambio, Marketing: In its brief history, Carmina Shoemaker had managed to carve a niche for itself in the exclusive world of classic Goodyear welted shoes, competing with such manufacturers of stature as Crockett & Jones, Church and Edward Green. The honesty behind its products, which offered outstanding quality at an affordable price, had been its competitive weapon to date. Based on its position in a discreet second tier compared with the large brands, Carmina ...Desde 8,20 €
-
Sónar: Creativity and Technology
Rodríguez, Silvia; Nueno, José LuisCaso M-1358-EIniciativa emprendedora, Innovación y cambio, MarketingYears ago, Sónar solidified its reputation as a meeting point for innovators in the music industry and a festival where many artists aspire to present their new projects or cement their status as members of the global music elite. But Sónar was about much more than music. With each successive edition, the Sónar+D international conference on technology and creativity was gaining greater relevance as a forum for activities with a common focus: the ...Desde 8,20 €
-
Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCaso M-1349-EInnovación y cambio, Marketing, Tecnologías de la informaciónConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Desde 8,20 €