TRIPICTURES: Facing the End of the Digital Transition
TRIPICTURES, in its role as an independent film distributor, was facing the challenges resulting from the surge of digital cinema, with the emergence of a new player in the value chain ("integrators"), recent changes regarding exploitation channels and the simultaneous release of movies, the rise of the electronic channel, and the demands of an empowered consumer who, thanks to the digital explosion, had access to a wider offering.
What steps should TRIPICTURES take, as an independent distributor, to ensure a successful transition to the digital model in all commercial exploitation channels and in a competitive environment marked by the economic downturn?
Collection: IESE (España)
Ref: M-1296-E
Format: PDF
Number of pages: 32
Publication Date: Oct 23, 2012
Language: English, Spanish
Description
TRIPICTURES, in its role as an independent film distributor, was facing the challenges resulting from the surge of digital cinema, with the emergence of a new player in the value chain ("integrators"), recent changes regarding exploitation channels and the simultaneous release of movies, the rise of the electronic channel, and the demands of an empowered consumer who, thanks to the digital explosion, had access to a wider offering.
What steps should TRIPICTURES take, as an independent distributor, to ensure a successful transition to the digital model in all commercial exploitation channels and in a competitive environment marked by the economic downturn?
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Year: 2012
Geographic Setting: España
Learning Objective
Analyze changes in the value chain of the film industry as a result of the application of digital technology.
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