Avinent
Albert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to consolidate their position without missing out on new opportunities in the industry: customized medicine, product customization, new technologies, new materials... an ever-changing industry that required a healthy supply of finance. What would be the best strategy to ensure and promote growth?
Collection: IESE (España)
Ref: M-1262-E
Format: PDF
Number of pages: 32
Publication Date: Oct 5, 2011
Language: English, Spanish
Description
Albert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to consolidate their position without missing out on new opportunities in the industry: customized medicine, product customization, new technologies, new materials... an ever-changing industry that required a healthy supply of finance. What would be the best strategy to ensure and promote growth?
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Year: 2010
Geographic Setting: Spain
Industry Setting: Industry and mining
Learning Objective
Analyse the process of a strategic change, its effects on the structure/organization of a family business, as well as the new business model generated and its future sustainability
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