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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipNota del Instructor PT-64-EInnovación y cambio, Servicios y operacionesThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Desde 0,00 €
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCaso OIT-26-EInnovación y cambio, Servicios y operacionesThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Desde 8,20 €
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCaso P-1103Servicios y operacionesCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCaso P-1079Servicios y operaciones, Tecnologías de la informaciónEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Desde 8,20 €
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Marimekko
Alison Konrad; Jordan MitchellCaso IVEY-9B06C014-EDirección estratégica, Liderazgo y Dirección de personasKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Desde 8,20 €
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Forrest & Faneuil
Alison Konrad; Victor ShawCaso IVEY-9B13C026-ELiderazgo y Dirección de personasIn 2012, an investment banking summer intern in the head office of a leading international financial institution has received some stellar reviews. His manager hints that as long the intern keeps up the good work, his full-time return offer is all but guaranteed. However, the 120-hour work weeks would deprive him of any opportunity to spend time with his family. He must choose between taking advantage of the organization’s Summer Intern Mobility ...Desde 8,20 €
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Procurement and Outsourcing
Moscoso, Philip; Lago, AlejandroNota técnica PN-499-EDirección estratégica, Servicios y operacionesEvery firm at some point is faced with a fundamental question: What resources and which activities in the value chain should be supplied in-house? In short, it is the well-known dilemma of "make or buy." This note presents managers with a summary of the keys and opportunities of outsourcing and procurement in order to help them transform these activities into sources of competitive advantage for their companies.Desde 8,20 €
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Sophia Tannis: Life Choices (B)
Alison Konrad; Kanina BlanchardCaso IVEY-9B15M102-EDirección estratégicaSupplement to case A 9B15M101.Desde 5,74 €
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Three Cases on Workplace Mistreatment
Karen Harlos; Alison Konrad; Lucas MonzaniCaso IVEY-9B20C041-EDirección estratégica, Liderazgo y Dirección de personasIn the first of three mini-cases on workplace mistreatment, "Casual Fridays Gone Wrong," the vice-president of compliance for a collections company faced the dilemma of how to deal with a complaint about a manager's racist comments. In the second mini-casDesde 8,20 €