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Craig Pitchell - President
Mary WeilCaso IVEY-9B13C031-ELiderazgo y Dirección de personasCraig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.Desde 8,20 €
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttNota del Instructor IVEY-8B14A036-ETeaching note for product 9B14A036.Desde 0,00 €
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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkNota del Instructor IVEY-8B19A014-EDirección estratégicaTeaching note for product 9B19A014.Desde 0,00 €
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCaso IVEY-9B21C004-ELiderazgo y Dirección de personasIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Desde 8,20 €
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Starbucks Corporation: A Bittersweet Reputation Recovery - Teaching Note
Mary Weil; Christine YanNota del Instructor IVEY-8B20M172-EDirección estratégicaTeaching note for product 9B20M172.Desde 0,00 €
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCaso IVEY-9B14A038-EIniciativa emprendedora, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Desde 8,20 €
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCaso IVEY-9B14C046-EIniciativa emprendedora, Liderazgo y Dirección de personasSupplement to 9B14C045.Desde 5,74 €
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships - Teaching Note
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehNota del Instructor IVEY-8B17M109-EDirección estratégicaTeaching note for product 9B17M109.Desde 0,00 €
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCaso IVEY-9B14A036-EDirección estratégica, MarketingOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Desde 8,20 €
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Starbucks Corporation: A Bittersweet Reputation Recovery
Mary Weil; Christine YanCaso IVEY-9B20M172-EDirección estratégicaIn April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generateDesde 8,20 €