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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A005-EIniciativa emprendedora, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Desde 5,74 €
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A004-EIniciativa emprendedora, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Desde 8,20 €
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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCaso IVEY-9B15A020-EDirección estratégica, Iniciativa emprendedora, MarketingFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Desde 8,20 €
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Athletic Knit
David Wood; Dina RibbinkCaso IVEY-9B12D020-EIniciativa emprendedora, Servicios y operacionesThis case investigates issues of obsolescence and inventory control in a local sportswear company that is competing on the global stage with both multinational corporations and foreign, low-cost distributors. Athletic Knit, a family-owned company in Toronto, faces the need to balance peak-season demand during the third quarter of the year with the available knitting production capacity. Inventory, if it serves a purpose, can be an asset to a comp...Desde 8,20 €
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Sunset Grill at Blue
John S. Haywood-Farmer; Dina Ribbink; Jason MelhuishCaso IVEY-9B10D015-EIniciativa emprendedora, Servicios y operacionesA partner and owner of the Sunset Grill at Blue Mountain in the ski village at Blue Mountain, Ontario, had very mixed emotions. The restaurant had just finished its first year of operation and had broken even, and had been named as the Business of the Year in the counties of Simcoe and Grey. Yet the owner knew that operations were still far from perfect. Queues of waiting customers were very long, food orders were delivered slowly, and tensions w...Desde 8,20 €
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Honda Canada (B): Tsunami and Sourcing Disruption
Mary Weil; Dina Ribbink; Ramasastry ChandrasekharCaso IVEY-9B16D005-EDirección estratégica, Servicios y operacionesSupplement to be used with 9B16D004.Desde 5,74 €
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Honda Canada (A): Tsunami and Communications
Mary Weil; Dina Ribbink; Ramasastry ChandrasekharCaso IVEY-9B16D004-EDirección estratégica, Servicios y operacionesHonda Canada was coping with a communications and supply chain crisis after a triple disaster — an earthquake followed by a tsunami and a nuclear meltdown — that hit Japan in March 2011. Honda’s worldwide supply chain was characterized by a just-in-time, single-source approach, wherein the supplier for each component provided the best quality at the lowest price. The approach normally ensured economies of scale but now, in an abnormal time, Honda...Desde 8,20 €