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Aspop's Recruitment Predicament - Teaching Note
Xiaokang Zhao; Paul W. BeamishNota del Instructor IVEY-8B17C043-ELiderazgo y Dirección de personasTeaching note for product 9B17C043.Desde 0,00 €
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Airbnb: Home Sharing in China - Teaching Note
Paul W. Beamish; Zoe YangNota del Instructor IVEY-8B20M141-EDirección estratégicaTeaching note for product 9B20M141.Desde 0,00 €
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Sunton Manufacturing in Cambodia: Exit or Remain - Teaching Note
Zhangfeng Fei; Paul W. BeamishNota del Instructor IVEY-8B18M196-EDirección estratégicaTeaching note for product 9B18M196.Desde 0,00 €
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Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishNota del Instructor IVEY-8B21M028-EDirección estratégica, MarketingTeaching note for product 9B21M028.Desde 0,00 €
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Siyuan Energy and the Frequent Departure of Executives - Teaching Note
Xingshan Zheng; Paul W. BeamishNota del Instructor IVEY-W32455-ELiderazgo y Dirección de personasTeaching note for product W32454.Desde 0,00 €
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Cameron Auto Parts: Early Internationalization
Paul W. Beamish; Harold CrookellCaso IVEY-9B16M043-EDirección estratégica, Iniciativa emprendedoraThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Desde 8,20 €
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Mattel and the Toy Recalls (B)
Hari Bapuji; Paul W. BeamishCaso IVEY-9B08M011-EDirección estratégica, Marketing, Servicios y operacionesThis case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).Desde 5,74 €
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Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)
Paul W. Beamish; Harold CrookellCaso IVEY-W28420Dirección estratégica, Iniciativa emprendedoraIn 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide w...Desde 8,20 €
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Garrard Japan: Global or Local
Paul W. Beamish; Ramasastry ChandrasekharCaso IVEY-9B19M031-EDirección estratégicaIn late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that...Desde 8,20 €
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Airbnb: Home Sharing in China
Paul W. Beamish; Zoe YangCaso IVEY-9B20M141-EDirección estratégicaIn 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expandin...Desde 8,20 €