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Case

Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)

By Paul W. Beamish / Harold Crookell

Entrepreneurship

In 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to Cameron Auto Parts: Early Internationalization, case (9B16M043).

Collection: Ivey Business School (Canada)

Ref: IVEY-W28420

Format: PDF

Number of pages: 9

Publication Date: Feb 24, 2020

Language: Spanish, English

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Description

Year: 2015

Geographic Setting: United Kingdom; United States; France, Australia

Learning Objective

When taught back-to-back, the Cameron Auto Parts cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.

Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)

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Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)

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Learning Objective

Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)

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