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Cameron Auto Parts: Early Internationalization
English , Spanish
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Reference: IVEY-9B16M043-E
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Year: 2013
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Number of pages: 9
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Geographic Setting: United States; United Kingdom; European Union
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Publication Date: Mar 24, 2016
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Fecha de edición: Jan 5, 2017
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Manufacturing;
Description
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporting, 9B16M044.
Learning Objective
When taught back-to-back, the Cameron Auto Parts cases permit a comprehensive discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.