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eBay Inc.: The Portfolio Decision
Ram SubramanianCaso IVEY-9B20M113-EDirección estratégicaIn January 2019, eBay Inc. (eBay), a California-based e-commerce company, faced an activist campaign centred on its portfolio of businesses. Elliott Management Corporation, the hedge fund leading the campaign, believed that StubHub and Classifieds, two ofDesde 8,20 €
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MoviePass: Disruption Through Subscription
Ram SubramanianCaso IVEY-9B19M108-EDirección estratégicaIn August 2018, MoviePass, a New York City–based movie ticket subscription service, faced an acute cash crisis that threatened its ability to continue in business. The company had disrupted the movie exhibition industry by offering movie tickets at a discDesde 8,20 €
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First Solar: The Module Recycling Opportunity
Ram SubramanianCaso IVEY-9B16M042-EDirección estratégicaIn 2014, the vice-president and director of recycling at the Arizona-based First Solar, Inc., the world's leading solar energy company, was considering a business plan to convert its solar panel recycling initiative from a cost centre to a profit-making business. Although the company pre-funded the recycling of photovoltaic solar panels by adding the recycling cost to the end-customers’ purchase price, Europe had recently enacted laws requiring t...Desde 8,20 €
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AMC Networks Inc.: The Walking Dead Problem
Ram SubramanianCaso IVEY-9B18M203-EDirección estratégicaIn August 2017, AMC Networks Inc. (AMCN), a New York City–based cable television provider, faced a lawsuit from the creative talent behind the hit show The Walking Dead. The lawsuit charged that AMCN used its vertical integration into content development to reduce the profits available for distribution to participants. For AMCN, which was originally a content distributor, expanding into content creation through its AMC Studios had several benefit...Desde 8,20 €
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Corporate Governance at Toshiba Corporation
Ram SubramanianCaso IVEY-W27247-EDirección estratégicaIn early June 2021, an independent investigation team released its report into the way Japan-based Toshiba Corporation (Toshiba) had conducted its 2020 annual shareholder meeting, finding that the company had mishandled the annual general meeting with respect to shareholder rights. As a result, Toshiba had to deal with the immediate problem of putting up a new slate of nominee board directors to be put to a vote at the next annual shareholder mee...Desde 8,20 €
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Yahoo! Inc.: Marissa Mayer's Challenge
Ram SubramanianCaso IVEY-9B13M049-EDirección estratégicaIn July 2012, Marissa Mayer was appointed chief executive officer (CEO) of Yahoo! Inc. and was tasked by Yahoo’s board of directors with turning around the company’s performance. Mayer’s ascension to the top position came with a number of challenges. Yahoo had seen seven CEOs come and go in its 18-year existence, five of whom had left within the last five years. In addition, Yahoo faced a number of corporate governance challenges, including the d...Desde 8,20 €
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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCaso IVEY-9B18M144-EDirección estratégicaIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Desde 8,20 €
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Viacom, Inc.: Corporate Governance in a Controlled Company
Ram SubramanianCaso IVEY-9B17M036-EDirección estratégicaViacom, Inc., a New York City-based media company, owned Paramount Pictures and popular television channels such as MTV, Comedy Central, and Nickelodeon. Viacom was controlled by Sumner Redstone and run by his hand-picked second in command. In 2016, the 92-year-old Redstone, facing a claim of mental incompetency because of his advanced age, stepped down from his role as executive chair of the board. This led to several issues regarding corporate ...Desde 8,20 €
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SodaStream Takes on Coke and Pepsi
Ram SubramanianCaso IVEY-9B14M038-EDirección estratégica, MarketingSodaStream International Limited is an Israel-based company that pioneered the home carbonation market. It sells soda makers that enable the consumer to prepare at home sparkling water or a variety of flavoured carbonated beverages. After its initial public offering in 2010, its chief executive officer sought to aggressively grow the company and set a $1 billion revenue target (from 2012 revenues of $436.32 million) by principally focusing on the...Desde 8,20 €
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Barnes & Noble, Inc.: The Yucaipa Proxy Challenge
Ram SubramanianCaso IVEY-9B11M109-EDirección estratégicaRon Burkle is an activist investor and stockholder of Barnes & Noble, Inc. (BN). In September 2010, through his company, The Yucaipa Companies (Yucaipa), Burkle filed a “Definitive Proxy” to challenge BN’s slate of board-of-director nominees at the upcoming stockholder meeting. The proxy was made in response to a ruling against Yucaipa by the Delaware Chancery Court concerning a lawsuit that challenged Barnes and Noble’s poison-pill provision, wh...Desde 8,20 €