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MoviePass: Disruption Through Subscription

Reference: IVEY-9B19M108-E
Year: 2018
Number of pages: 12
Geographic Setting: United States
Publication Date: Sep 13, 2019
Fecha de edición: Sep 3, 2019
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Arts, Entertainment, Sports and Recreation;

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Description

In August 2018, MoviePass, a New York City–based movie ticket subscription service, faced an acute cash crisis that threatened its ability to continue in business. The company had disrupted the movie exhibition industry by offering movie tickets at a disc

Learning Objective

This case is ideal to use as the lead-off case in an undergraduate or graduate course in strategic management for two reasons: first, the focal company operates in the movie exhibition industry, which should draw students’ interest and motivate them to an

Keywords

Business Model Disruption subscription economy