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Aquion Energy
Eisenmann, Thomas R.; Kiron, DavidCaso HBS-811047-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?Desde 8,20 €
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Scrap It
James A. Erskine; Michael WienerCaso IVEY-9B08C017-EConocimiento y comunicación, Liderazgo y Dirección de personasThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Desde 8,20 €
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Gene Patents (A)
Hamermesh, Richard G.; Kiron, David; Andrews, PhillipCaso HBS-811089-EIniciativa emprendedoraIn March 2010, U.S. District Court Judge Robert Sweet overturned 30 years of legal precedent and ruled that unaltered human genes could not be patented. This case reviews patent law and how it relates to our increasing knowledge of the Human Genome. The case issues deal with the potential implications of Judge Sweet's decision for biotechnology entrepreneurs and investors.Desde 8,20 €
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCaso HBS-811015-EIniciativa emprendedoraA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Desde 8,20 €
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCaso HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Desde 8,20 €
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1366 Technologies
Lassiter, Joseph B.; Nanda, Ramana; Kiron, DavidCaso HBS-810005-ETo maximize their effectiveness, color cases should be printed in color. Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operatio...Desde 8,20 €
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Google and Earnings Guidance
Brochet, Francois; Kiron, DavidCaso HBS-111026-EFinanzasThe case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.Desde 8,20 €
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BC Metal (A)
James A. Erskine; Aaron AnticicCaso IVEY-9B07C020-ELiderazgo y Dirección de personasThe president of a metal products manufacturer and distributor is informed that the company controller is having an affair with another employee who is married to the general manager of production. The president is in the process of selling the company and wonders what affect the affair, if true, will have. Three short supplementary cases are also available: 9B07C021, 9B07C022 and 9B07C023.Desde 8,20 €
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Time Is Money.com
James A. Erskine; Karen BongCaso IVEY-9B01M033-EDirección estratégica, Iniciativa emprendedoraTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Desde 8,20 €
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Perfect Storm over Zurich Airport (A)
Tushman, Michael L.; Kiron, DavidCaso HBS-408023-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €