Google and Earnings Guidance
The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
Collection: HBSP (USA)
Ref: HBS-111026-E
Format: PDF
Number of pages: 24
Publication Date: Nov 9, 2010
Language: English
Review date: Apr 20, 2011
What material is included in this case:
Description
The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
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Year: 2004
Geographic Setting: United States;California
Industry Setting: Internet services
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