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Carsharing in Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-EServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-ZHServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Carsharing en Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088Servicios y operacionesAvancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capac...Desde 8,20 €
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El juego de la cerveza: Simulación de la cadena de suministro - Simulación
Martínez de Albéniz, VictorSimulación PW-2Servicios y operacionesDuración: 30-45 min
Modos de juego: Síncrono por equipos, asíncrono individual con bots
El juego de la cerveza, una legendaria simulación de la cadena de suministro de los años sesenta, se ha renovado y codesarrollado con IESE Business School para convertirse en una experiencia multijugador participativa en tipo real. Esta simulación interactiva es perfecta para graduados y programas de formación para directivos y tiene el objetivo de ens... -
Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCaso OIT-17-EServicios y operaciones, Tecnologías de la informaciónLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Desde 8,20 €
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Estrategia omnicanal en Camper
Martínez de Albéniz, VictorCaso P-1174Servicios y operacionesMiguel Fluxá, director general de Camper, acababa de regresar de visitar a un cliente, que, además de vender zapatos Camper, estaba entregando ropa de tienda a clientes online. Le pareció una idea inspiradora. Miguel se apresuró a ver a Sito Luis, Director Comercial (CCO) de Camper, para preguntarle si sería posible conectar los pedidos de Camper.com con el stock de la red de tiendas Camper en todo el mundo. Sito respondió que, en principio, debe...Desde 8,20 €
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Metropolitan College
P. Fraser Johnson; Robert KlassenCaso IVEY-9B09D012-EServicios y operacionesA manager of Student Services at a small college was very concerned about the delays and costs of processing student registrations during the annual orientation week. She glanced at recently collected data on processing times for the six major steps that the registration process required. She wondered how the process might be improved while balancing budgetary pressures to reduce costs.Desde 8,20 €
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Pompeii Brand
Serrano, Alejandro; Martínez de Albéniz, VictorCaso P-1194-EServicios y operacionesA start-up that sells barely 5 million euros worth of mid- to high-end sneakers a year (mainly in Spain) and must expand in Europe considers how to organize its structure of suppliers to improve its productive efficiency without falling victim to the cost of excess inventories. Part of the production comes from two suppliers in Spain and the rest from one in China. The company is also considering starting to work with a new supplier in Turkey. St...Desde 8,20 €
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CRP Products
David Wood; Robert KlassenCaso IVEY-9B11D015-EContabilidad y control, Finanzas, Iniciativa emprendedora, Servicios y operacionesBruce Ballantyne had recently joined C.R.P. Products (CRP), a furniture manufacturer in Stratford, Ontario, to help review the company’s operations and assess what changes were necessary to keep up with demand. Although it was early 2011 and the peak season was still four months away, Ballantyne knew that he would have to determine what equipment was needed over the next three weeks to ensure it was delivered and installed before the peak season....Desde 8,20 €
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Pizzas Dani
Martínez de Albéniz, Victor; Yankovic, NataliaEjercicio PE-76-EServicios y operacionesYour cousin Dani and his friend Albert recently graduated from high school. They want to open a restaurant with an eye to funding their college education. They have identified a good place with some interesting feature on a corner near Dani's house. The location is close to a large school with both day and night classes, and there are only two other restaurants nearby, where Dani always sees long lines of customers, mostly students, but also poli...Desde 8,20 €