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Aena: la crisis de los controladores
Villanueva, Julian; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCaso M-1271Conocimiento y comunicaciónEl puente de la Constitución en España es el último gran puente antes de las vacaciones de Navidad. En el año 2010 coincidió con las fechas comprendidas entre el 3 y el 8 de diciembre y siempre será recordado en España por "la crisis de los controladores". Se trataba de un fin de semana con gran afluencia de tráfico aéreo. Todos los españoles estuvieron pendientes de los medios de comunicación: televisión, radio, diarios digitales y redes sociale...Desde 8,20 €
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Grupo Aramón: turismo de nieve y de montaña
Sanders, Karen; Paniagua Granados, Francisco JavierCaso M-1268Conocimiento y comunicación, Liderazgo y Dirección de personasEl Grupo Aramón es una sociedad anónima de titularidad pública dedicada al mundo del turismo de nieve. El Grupo se fundó en el año 2002 con el fin de "impulsar el desarrollo económico social de las comarcas en las que opera, mediante la creación de una oferta de turismo de esquí y montaña moderna e innovadora". El Grupo Aramón está compuesto por cinco estaciones de esquí de la comunidad autónoma de Aragón y se define como "el primer grupo español...Desde 8,20 €
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Grupo Aramón: Snow and Mountain Tourism: Managing media relations
Sanders, Karen; Paniagua Granados, Francisco JavierCaso M-1268-EConocimiento y comunicación, Liderazgo y Dirección de personasGrupo Aramón is a publicly-owned corporation dedicated to the world of snow tourism. The Group was founded in 2002 to "promote socio-economic development in the regions in which it operates by creating a range of modern and innovative ski and mountain tourism facilities." Grupo Aramón consists of five ski resorts in the autonomous community of Aragón and is defined as "the foremost Spanish group for snow and mountain tourism." The company's commu...Desde 8,20 €
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Aena: The Air Traffic Controller Crisis
Villanueva, Julian; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCaso M-1271-EConocimiento y comunicaciónThe long weekend of the Constitution is the last of several long weekends throughout the year in Spain before the Christmas holidays. In 2010, it fell between December 3 and 8, and it will always be remembered in Spain for the "air traffic controller crisis." It was a weekend when heavy air traffic was expected. All Spaniards turned to the media - TV, radio, online newspapers and social networks - to keep abreast of minute-by-minute developments ...Desde 8,20 €
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCaso IVEY-9B08M013-EDirección estratégicaIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Desde 8,20 €
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Estimating Demand in Emerging Markets for Kodak Express
Ilan Alon; David M. CurrieCaso IVEY-9B11A026-EDirección estratégica, Iniciativa emprendedora, MarketingAn executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this ...Desde 8,20 €
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Black River Farms - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B17B021-EContabilidad y controlTeaching note for product 9B17B021.Desde 0,00 €
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Goats: The Green Alternative (A) - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B11B018-EIniciativa emprendedora, Servicios y operacionesTeaching note for product 9B11B018.Desde 0,00 €
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCaso IVEY-9B15D001-EIniciativa emprendedora, Servicios y operacionesThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Desde 5,74 €
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Goats: The Green Alternative (A)
David M. Currie; Kyle S. MeyerCaso IVEY-9B11B018-EContabilidad y control, Dirección estratégica, Iniciativa emprendedora, Servicios y operacionesThe owner of a goat herd in Tennessee must decide whether to rent out his herd for a land-clearing project at a nearby resort. Goats are better suited to clearing the land than humans and machines, but the owner has never rented out his goats for such a purpose. The owner must identify costs associated with the project, then determine a price to charge for the service. Since the owner has no prior experience renting out livestock, he must come up...Desde 8,20 €