Grupo Aramón: Snow and Mountain Tourism: Managing media relations

Description

Grupo Aramón is a publicly-owned corporation dedicated to the world of snow tourism. The Group was founded in 2002 to "promote socio-economic development in the regions in which it operates by creating a range of modern and innovative ski and mountain tourism facilities." Grupo Aramón consists of five ski resorts in the autonomous community of Aragón and is defined as "the foremost Spanish group for snow and mountain tourism." The company's communications department must take into account the singularities that their ownership entails. Due to an incident on one of the ski slopes, the company finds itself in the media spotlight. Its communications director, Mario Ortiz, needs to employ his years of experience and his media relations to reinforce company image.

Keywords

Communication Corporate strategy Crisis management Management Negotiation