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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCaso SI-193-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Desde 8,20 €
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The Information System at Clínica Universitaria de Navarra (SI-CUN) (A)
Tejero S.; Ribera, JaumeCaso SI-150-EConocimiento y comunicaciónThe director of a hospital with important research and teaching activities is thinking about the need to redesign the IT system, which has evolved with additions and patches stuck on by the in-house IT team. The plan to involve the clinical users more, and the possibility of buying an up-and-running system or contracting programming services meets with opposition from the IT personnel. The case considers the design of the new system and the perso...Desde 8,20 €
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Getting to Si, Ja, Oui, Hai, and Da
Meyer, ErinArtículo HBS-R1512E-ETo be effective, a negotiator must take stock of the subtle messages being passed around the table. In international negotiations, however, you may not know how to interpret your counterpart's communication accurately, especially when it takes the form of unspoken signals. The author identifies five rules of thumb for negotiating in other cultures: (1) Adapt the way you express disagreement. In some cultures it's OK to say "I totally disagree." I...Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Knowledge Management at Cap Gemini Ernst & Young
Lara E.; Andreu i Civit, Rafael; Sieber, SandraCaso SI-147-EConocimiento y comunicaciónCap Gemini (CG) purchased the consulting unit of Ernst & Young (E&Y) on May 2000 to complete geographical presence, since CG was mainly European and E&Y was well located in the American market. The resulting firm, renamed Cap Gemini Ernst & Young (CGE&Y), was heavily based on knowledge not only to run the business but also to successfully complete the integration process. The knowledge management (KM) model and experiences each firm followed befo...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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E-Mail: Not Dead, Evolving
Gill, BarryArtículo HBS-F1306Z-ETecnologías de la informaciónE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €