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Personal leadership (Portuguese Version, Brazil)
Chinchilla Albiol, Nuria; Torres, Maximilian B.Nota técnica FHN-344-PBLiderazgo y Dirección de personasSelf-leadership -the way a person leads himself- is absolutely essential in order to be able to lead others. We have also seen how self-leadership is nourished by competencies such as self-knowledge, emotional intelligence, proactivity, time and stress management, personal and professional career management, and affective maturity (as the fruit of evaluative learning, obtained through resolving intermotivational conflicts).Desde 8,20 €
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Brands and Brand Communication (Portuguese Version, Brazil)
Pratt K.; Oliver Conti, XavierNota técnica MN-344-PBMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Desde 8,20 €
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Evaluating and developing management competencies (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaNota técnica FHN-320-PBLiderazgo y Dirección de personasThis technical note presents the different kinds of management competencies (strategic and intrategic) and personnel efficiency, as well as how to develop them. Management competencies are tools for cultural change.Desde 8,20 €
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Leadership in Work Teams (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Miller, PaddyNota técnica FHN-325-PBLiderazgo y Dirección de personasThis technical note offers a guide that may help the process of learning the secrets of winning teams. First, it defines what a team is, distinguishing it from other types of working groups. Second, it shows what characteristics the team members need to have to form a winning team. Then it goes through the stages of team development and reviews the basic processes teams need to master in each stage. Finally, it explains how to build team commitme...Desde 8,20 €
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Strategies for Change in Human Organizations (Portuguese Version, Brazil)
Pin Arboledas, José RamónNota técnica FHN-269-PBLiderazgo y Dirección de personasThe note begins with a reflection on what change in the organization is, and continues by explaining why change is so necessary in these times. Once these premises are established, it goes on to study three possible strategies when faced with the pressure of change: reactive, proactive, and institutionalization strategies of change.Desde 8,20 €
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Management and Leadership (Portuguese Version, Brazil)
Pérez López, Juan A.Nota técnica FHN-167-PBLiderazgo y Dirección de personasDesde 8,20 €
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Human Motivation (Portuguese Version, Brazil)
Pérez López, Juan A.Nota técnica FHN-161-PBLiderazgo y Dirección de personasThe author outlines his theory of motivation as part of an anthropological paradigm for understanding human organizations, locating the theory's development in a historical perspective.Desde 8,20 €
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Intrategy: A basic dimension of corporate culture (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaNota técnica FHN-323-PBLiderazgo y Dirección de personasThis technical note coins a new term, 'intrategy', to refer to the study of the company's internal environment and processes in order to enhance the unity of the organisation, ie the commitment of those who work in it. It also introduces a new model for diagnosing the culture of business organisations in order to facilitate change management.Desde 8,20 €
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Coaching in the Development of Professional Competences (Portuguese Version, Brazil)
Cardona Soriano, PabloNota técnica FHN-345-PBLiderazgo y Dirección de personasProfessional competences are difficult habits to develop without the effective help of a coach. The coach provides useful information, opportune examples, and adequate training for the development of each specific competence. Furthermore, and above all, the coach stimulates and maintains the learning attitude of the coachee (the will to learn and choose according to his rational motivation) by means of strengthening his self-esteem and developing...Desde 8,20 €