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Magnus Resch: Transforming the Art Market Through Transparency
McGee, Henry W.; Mehta, SarahCaso HBS-319002-EIniciativa emprendedoraEconomist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take a photo of any flat artwork, and the app would display that piece's price along with other pertinent information. Resch believed that such radical transparency would grow the small,...Desde 8,20 €
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The "la Caixa" Foundation: Art Exhibitions
Moscoso, PhilipCaso P-1103-EServicios y operacionesWith a 2009 budget of 500 million euros, Fundación "la Caixa" is Europe's third largest private foundation. Through this foundation the "la Caixa" savings bank manages its Obra Social community projects. The founding objective of Fundación "la Caixa" is to finance and promote activities in the fields of social welfare, education, culture and science. The case focuses on the cultural aspect and illustrates the foundation's production of art exhibi...Desde 8,20 €
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The Fine Art of Financing: The JPMorgan Private Bank and Lending Against Art
Evans, Richard B.; Kräussl, Roman; Matos, Pedro; Spaenjers, ChristopheCaso DARDEN-F-1760-EFinanzasDue to an increase in the number of wealthy individuals the demand for artwork had increased, and artwork was considered an investment asset. Artwork was listed as a “treasure asset” or an “investment of passion” by investment industry publications, recogDesde 8,20 €
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorNota técnica DPON-6-ELiderazgo y Dirección de personasAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Desde 8,20 €
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Magnus Resch: Transforming the Art Market Through Transparency, Teaching Note
McGee, Henry W.; Mehta, SarahNota del Instructor HBS-320021-EIniciativa emprendedoraThis teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions of works of art. Users download the app, take a photo of any flat artwork, and the app returns that piece's price along with other pertinent information. Resch believes that such radical transparency will grow the sm...Desde 0,00 €
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Are You In with the In Crowd (Spanish version)
Kleiner, ArtArtículo HBS-R0307GLiderazgo y Dirección de personasAt the core of your company, there is a group of people who seem to call the shots--or, rather, all the shots seem to be called for their benefit. This core group can't be found on any organization chart. It exists in people's hearts and minds. It comprises the people whose perceived interests and needs are taken into account as decisions are made throughout the organization. In the best organizations, the core group can be a resource: Members re...Desde 8,20 €
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The Art and Science of Brand Valuation
Avery, JillCaso HBS-518086-EMarketingBrand valuation, the art and science of calculating the economic value accruing to a firm from its use on an intangible brand asset, yields frustratingly inconsistent, discrepant, and therefore, controversial results. While it is widely accepted that brands are long-lived assets that can contribute significant value to firms over time, there is no consensus on how to value them. This note outlines several different methods for valuing brands and ...Desde 8,20 €
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A Primer on the Art of Finance: For Entrepreneurs
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6545BC-EIf you're like a lot of entrepreneurs, you may be a little mystified by the idea that finance is partly an art. But understanding the "artistic" aspects of finance is key to developing financial intelligence. This chapter examines how financial professionals make estimates and assumptions using accruals and allocations, depreciation, and valuation. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Desde 8,20 €
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The Art of Developing Truly Global Leaders
Brooke, BethArtículo HBS-F1211E-EThe global vice chair of public policy for Ernst & Young discusses how emerging multinationals can address talent shortfalls in rapid-growth markets. The problems start, she says, with senior leadership teams that lack international experience. Often they are driven to poach talent from rivals, inviting high turnover and salary inflation. Instead of focusing so much on the "science" of talent management--the best practices of Western companies th...Desde 8,20 €
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Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, DustinCaso DARDEN-M-0838-EMarketingOhio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandisers, but Amazon.com is also stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media. While shifting marketing to new media, management is distracted by the media ...Desde 5,74 €