The "la Caixa" Foundation: Art Exhibitions

Description

With a 2009 budget of 500 million euros, Fundación "la Caixa" is Europe's third largest private foundation. Through this foundation the "la Caixa" savings bank manages its Obra Social community projects. The founding objective of Fundación "la Caixa" is to finance and promote activities in the fields of social welfare, education, culture and science. The case focuses on the cultural aspect and illustrates the foundation's production of art exhibitions. Over the years the number of exhibition projects has increased, reaching 160 exhibitions in 2008, which attracted more than three million visitors. Each exhibition is developed through a management process for which the foundation has established detailed stages, milestones and control mechanisms. For exhibition production, the foundation also relies heavily on independent subcontractors and companies. To exploit synergies more effectively (in terms of cost and audience impact) among its activities, in 2008 and 2009 the foundation underwent a reorganization.

Keywords

Organizational structure Outsourcing and Subcontracting Process innovation Project management Social responsibility