Constellation Brands' Investment in Canopy Growth: Aiming High
In 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy-taking its ownership interest to 37%. However, Canopy's performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?
Collection: HBSP (USA)
Ref: HBS-220044-E
Format: PDF
Number of pages: 31
Publication Date: Nov 16, 2019
Language: English
Review date: Feb 20, 2020
Description
In 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy-taking its ownership interest to 37%. However, Canopy's performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?
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Year: 2017
Geographic Setting: Canada;United States
Industry Setting: Beverages; Consulting
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