First National Bank's Golden Opportunity
Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank's Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges.
Collection: HBSP (USA)
Ref: HBS-208072-E
Format: PDF
Number of pages: 20
Publication Date: Oct 19, 2007
Language: English
Review date: Mar 13, 2008
What material is included in this case:
Description
Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank's Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges.
Read more
Year: 2003
Geographic Setting: South Africa
Industry Setting: Banking; Finance & insurance
Leave your rating
"First National Bank's Golden Opportunity"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals