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    Grupo Beta San Miguel

    Bell, David E. ; Kindred, Natalie

    • Reference: HBS-514005-E

    • Year: 2013

    • Number of pages: 20

    • Geographic Setting: United States;Mexico;North America

    • Publication Date: Dec 13, 2013

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Candy & confectionary;Beverages;Agriculture, forestry, fishing & hunting;Apparel accessories;Sugars & sweeteners;Food

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    Description

    In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for auction. His decision will be informed by dynamics in the North American sugar market-NAFTA affords Mexico unique duty-free access to the U.S.-as well as the world sugar market and other major sugar-producing countries, especially Brazil.

    Keywords

    Advertising strategy African trade blocs Breakeven analysis Commodity markets Food assistance Futures Incubators NAFTA Prices Strategy Trade