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Harley-Davidson Inc.

George Athanassakos ; Reyer Barel ; Saj Karsan

Reference: IVEY-9B08N021-E
Number of pages: 26
Geographic Setting: United States
Publication Date: Sep 18, 2008
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

The founders of BarKar, an investment company, are considering whether to invest in Harley-Davidson Inc. BarKar is a value-oriented investment company in Vancouver, B.C., Canada that specializes in identifying and investing in companies trading at more than a one-third discount to their intrinsic value. In order to reach a decision, the founders have to look at the financials and carry out a strategic analysis to determine the intrinsic value of this stock.

Keywords

Competitive advantage Entry Price Determination Valuation value investing