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Lakeshore Tea Company: Merchandising Operations - Teaching Note

Reference: IVEY-W26412-E
Year: 2007
Number of pages: 6
Geographic Setting: Canada
Publication Date: Feb 18, 2022
Fecha de edición: Jun 7, 2022
Source: Ivey Business School (Canada)
Type of Document: Teaching Note
Industry Setting: Manufacturing;

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Description

Teaching note for product W26411.

Learning Objective

This entrepreneurship case has two main objectives: ·To introduce students to the pros and cons of entering into a licensing agreement by illustrating that licensing can be a powerful partnership opportunity, but one that is not without costs.To prompt students to consider how licensing can fit with an entrepreneurial firm’s short- and long-term strategies and priorities, not only by helping students learn about licensing generally, but also by illustrating how small entrepreneurial firms may be at a comparative disadvantage in negotiations.

Keywords

canada Growth strategy Joint ventures Licensing Product Strategy Strategic planning