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NCFCU: Serving the "Sinks" in the City by the Bay

Fairchild, Gregory B. ; Race, Natalie ; Jia, Ruo

Reference: DARDEN-ENT-0186-E
Number of pages: 21
Publication Date: Feb 10, 2012
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Banking/Finance/Insurance

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Description

The CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.

Keywords

CDFI