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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)

By Coles, Peter A. / Corsi, Elena / Dessain, Vincent

Economics

Para maximizar su eficacia, los casos de color deben imprimirse en color. compañía de publicidad JCDecaux francés y la ciudad de París han desarrollado conjuntamente V lib', un sistema para compartir bicicletas muy popular. A pesar de llamamiento público de V lib, vandalismo y robo llevaron a costos operativos en globo-costes soportados por JCDecaux solo. Las dos partes optaron por renegociar su contrato, lo que incidiría en los precios, reparto de ingresos, asignación de costos, y el funcionamiento del sistema en su conjunto. Rogamos a las partes acordar una estrategia común que responda a sus objetivos, sin dejar de ofrecer un servicio de primera clase para compartir bicicletas a la ciudad de París?

Collection: HBSP (USA)

Ref: HBS-918S02

Format: PDF

Number of pages: 27

Publication Date: Dec 4, 2011

Language: Spanish, English

Review date: Jan 4, 2016

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Description

Year: 2009

Geographic Setting: France

Industry Setting: Bicycles; Transportation

On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)

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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)

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