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Case

Opening Pandora's Box

By Shih, Willy / Kaufman, Stephen P. / Blakeley, Melissa / Dent, Marissa

Entrepreneurship

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences, and had registered explosive growth since its September, 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites, including Pandora. Explores Pandora's business model, and whether it can evolve to remain viable.

Collection: HBSP (USA)

Ref: HBS-607135-E

Format: PDF

Number of pages: 20

Publication Date: Jun 29, 2007

Language: English

Review date: Apr 27, 2009

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Description

Year: 2005

Geographic Setting: United States

Industry Setting: Internet services; Radio broadcasting

Opening Pandora's Box

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Opening Pandora's Box

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Opening Pandora's Box

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