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Case

PayPal: An e-mail payment system

By Marcé, Carmen / Santomá, Javier

Finance

PayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.

Collection: IESE (España)

Ref: F-742-E

Format: PDF

Number of pages: 19

Publication Date: May 28, 2003

Language: English, Spanish

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Teaching Note Exclusive professors

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Description

Year: 2002

Geographic Setting: Europa (*)

Learning Objective

The aim of this case is to consider the possible strategies to be implemented by a bank when offering a new product.

PayPal: An e-mail payment system

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PayPal: An e-mail payment system

What material is included in this case:

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PayPal: An e-mail payment system

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