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    PayPal: An e-mail payment system

    Marcé, Carmen ; Santomá, Javier

    English , Spanish

    • Reference: F-742-E

    • Year: 2002

    • Number of pages: 19

    • Geographic Setting: Europa (*)

    • Publication Date: May 28, 2003

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    PayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.

    Learning Objective

    The aim of this case is to consider the possible strategies to be implemented by a bank when offering a new product.

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    Keywords

    Means of Payment