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Case

Rick's Café Americain

By Palencia, Luis / Portillo, J.

Decision Analysis

Albert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business.

Collection: IESE (España)

Ref: ASN-26-E

Format: PDF

Number of pages: 9

Publication Date: Jun 8, 2001

Language: English, Spanish

Description

Year: 2001

Geographic Setting: España

Learning Objective

Structure the decisions to be made, carry out strict breakeven analysis and customer segmentation.

Rick's Café Americain

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Rick's Café Americain

Description

Learning Objective

Rick's Café Americain

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