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Case

Rick's Café Americain

By Palencia, Luis / Portillo, J.

Decision Analysis

Albert Serra quiere abrir un café temático en Castelldefels, Barcelona. Tiene varias alternativas y debe decidir sobre cuestiones como: tipo de negocio (franquiciado o propio), público objetivo, productos a ofrecer, política de precios, personal, financiación, riesgos incurridos, etc.

Collection: IESE (España)

Ref: ASN-26

Format: PDF

Number of pages: 11

Publication Date: Jun 8, 2001

Language: Spanish, English

Description

Year: 2001

Geographic Setting: España

Learning Objective

Estructurar las decisiones a tomar, desarrollar con rigor análisis de punto muerto y segmentación de clientes.

Rick's Café Americain

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Rick's Café Americain

Description

Learning Objective

Rick's Café Americain

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