Starlab: Transforming science into business (A)

Description

Summary: It was early morning in the glazed loft of the modernist building in Barcelona, Spain, head office of Starlab. Ana Maiques, who was responsible for Starlab's business development, sat in her office and wondered about the future of the company. Starlab worked on space technology and neuroscience and employed a team of 30 scientists and engineers representing nine different nationalities. The company, founded on July 4, 2000, had enjoyed a reasonably successful evolution during its first 10 years, expanding at a cumulative accrued growth rate (CAGR) of 33%. The deployment of its original strategy had taken longer than expected, however. In 2010, 10 years after its founding, Starlab was confident that it had completed "Phase 1" of the company's strategy: transforming science into technology in some key areas. Phase 1 represented the success of the scientific consulting model. The company was now poised to enter Phase 2: transforming technology into business in the form of products and services. By most accounts, this was a more challenging phase. This case is based on the casae "Starlab: Transforming Ideas Into Business", EFC-19-E, from the same authors.

Keywords

Innovation New Technologies Technology management