Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal

    Schill, Michael J. ; Lentz, Daniel

    • Reference: DARDEN-F-1670-E

    • Number of pages: 12

    • Publication Date: Jul 27, 2012

    • Fecha de edición: Dec 7, 2016

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

    • Industry Setting: Consumer Goods

    Grouped product items
    Format Language Reference Use Qty Price Preview
    pdf English DARDEN-F-1670-E
    As low as €8.20
    		Preview

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.

    Related Documents

    Keywords

    brand extension