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TNT Ltd.'s Logistics Services in Asia (A): The Strategy

Yoshino, Michael Y. ; Knoop, Carin-Isabel

Reference: HBS-397017-E
Number of pages: 17
Geographic Setting: Asia;China;Indonesia;Thailand
Publication Date: Aug 2, 1996
Fecha de edición: Aug 19, 1997
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Transportation

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Description

Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a major independent distributor in Indonesia contacts her for a potential partnership. She has to rapidly decide how to handle this unexpected opportunity and reconsider her priorities.

Keywords

Distribution Diversification International business Joint ventures Logistics Partnerships Strategy