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Try Recycling Inc. - The South London Expansion

Accounting and Control, Entrepreneurship

Reference: IVEY-9B09B002-E
Year: 2008
Number of pages: 17
Geographic Setting: Canada
Publication Date: Mar 9, 2009
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Utilities;

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Description

The president of a waste management and recycling company is considering expanding to another location within London, Ontario. Students are asked to assess the company's past performance to determine what had made it successful and then project financial results for the expansion along with projecting the company's fiscal year's overall financial results. Students are required to establish a strong promotion plan for the new facility, including the message to be promoted and the media to be used that would ensure the new site's success.

Keywords

Advertising strategy Financial analysis relevant costs Return on investment